On Friday, November 21st, 2025, Wicked: For Good will make its premiere in theaters. This is the second installment within the Wicked duology. Fans have patiently awaited the sequel’s release since the debut of the first installment on November 22nd, 2024.
Wicked: For Good stars Emmy Award winner Cynthia Erivo as Elphaba, the Wicked Witch of the West, and Grammy Award winner Ariana Grande as Glinda the Good Witch. The pair, as well as other cast members, have visited several countries across the globe for the Wicked: For Good press tour to market the November release. They have already visited Brazil, Singapore, France, and the United Kingdom. The cast is scheduled to visit New York City on November 17th, 2025, for the press tour’s final stop. Moments from the Wicked: For Good press tour have been trending on the internet. One notable moment in Singapore included a fan crossing a boundary by jumping over the barrier to hug Ariana Grande. Cynthia Erivo sprung into action by pushing the fan off of her and hugging Ariana to make sure she was okay. This demonstrated to fans how close Ariana and Cynthia are, and inevitably promoted the movie because it solidified the perception of their friendship.
Several brands have partaken in cross-collaboration with the massive marketing success of the Wicked duology. The definite contrast of Glinda’s rosy shades and Elphaba’s verdigris is iconic, as Galinda says, “Pink goes ‘good’ with green.” Clothing brands like Bombas, Gap, Bloomingdale’s, H&M, and Target, among others, have designed various pieces for Wicked fans, both for adults and children, to sport their Oz pride. Urban Outfitters has created 11 limited-edition vinyl singles with only 10,000 copies. Other lifestyle brands like Stoney Clover Lane, Voluspa, Loveshackfancy, and Febreeze have released new products correlated with designs and themes throughout the duology. Beauty brands like Lush, Ulta, Farmacy, and even Ariana Grande’s own brand, R.E.M. Beauty, have also made limited-edition beauty products that elicit Elphaba and Glinda’s iconic styles.
STA students were interviewed about the sequel’s November release. Junior Paloma Bare plans to see the movie and was interviewed regarding the marketing strategies, saying, “I really love the Chili’s special-edition Elphaba and Glinda mocktails.” She is excited to pair them with the Triple Dipper appetizer.
Additionally, junior Kyle Charles also plans to see the movie, saying, “I am very excited to see how the plot has developed from the first movie. What I have seen so far from the trailer looks incredible. I cannot wait to hear the songs.”
In 2024, Wicked was one of the most watched films in movie theaters, earning $163 million throughout opening week. It became one of the highest-grossing stage-to-screen musical adaptations. For this movie, Universal Studios is trying to top their 2024 success.
